Promotion of the cosmetic store
A request from the customer: to attract as much traffic as possible to a site that sells unique copyright cosmetics.The course of work
1 .They conducted a deep review of the site and identified all the points that needed to be corrected for the ideal state of the site.2ndIt is Google Search Console.Correction of all search systems recommendations.ThreeWe have done a comparative analysis on the commercial factors of the source site and 5 competitors.4 .Set up a post-optimization plan to give the user an additional value compared to competitors:
The semantic has been collected.
Repeated texts
Optimized Meta-Tags
Snippets have become more attractive.
Posts Tagged H1-H6
They developed a filter system that created landing pages with a selection of parameters.
Internal link under the anchor list
and 5.The development of a content plan to promote information requests - this has given a significant increase in traffic and improvement in behavioral factors (user stay on the site, the number of pages viewed, etc.)6 .Optimize the pages of the site by adding additional navigation blocks: recommended products, promotional offers.7 .Improving the presentation of the site in search: adding ratings, using emoji in scripts, etc.8 .Artificial increase in the range of goods: since the goods were presented only about 100, we decided to create a lot of goods with a different volume of barrel or different smell.It would be better to do this in 1 card, but it would not give growth.And so, by doing the work on increasing the diversity of the goods network we got a significant increase in visitors to the site.Do not forget that the range of stores is a commercial ranking factor!Whoever has more goods, he is better.
1 .They conducted a deep review of the site and identified all the points that needed to be corrected for the ideal state of the site.2ndIt is Google Search Console.Correction of all search systems recommendations.ThreeWe have done a comparative analysis on the commercial factors of the source site and 5 competitors.4 .Set up a post-optimization plan to give the user an additional value compared to competitors:
The semantic has been collected.
Repeated texts
Optimized Meta-Tags
Snippets have become more attractive.
Posts Tagged H1-H6
They developed a filter system that created landing pages with a selection of parameters.
Internal link under the anchor list
and 5.The development of a content plan to promote information requests - this has given a significant increase in traffic and improvement in behavioral factors (user stay on the site, the number of pages viewed, etc.)6 .Optimize the pages of the site by adding additional navigation blocks: recommended products, promotional offers.7 .Improving the presentation of the site in search: adding ratings, using emoji in scripts, etc.8 .Artificial increase in the range of goods: since the goods were presented only about 100, we decided to create a lot of goods with a different volume of barrel or different smell.It would be better to do this in 1 card, but it would not give growth.And so, by doing the work on increasing the diversity of the goods network we got a significant increase in visitors to the site.Do not forget that the range of stores is a commercial ranking factor!Whoever has more goods, he is better.
Kyiv 
Available for hire
Offer work