Project:
Development and launch of an advertising campaign for the first congress of cosmetologists "non-IDEAL CONGRESS".
Task:
Promotion of an offline event among a narrow target audience: cosmetologists and owners of cosmetology clinics.
Increasing the recognition of the event, which is being launched for the first time.
Tools:
Advertising materials: videos and static banners.
Channels: targeted advertising on social media (Facebook, Instagram).
Complexity:
Narrow audience segment.
Limited recognition of the event due to its first launch.
Result:
Cost of starting the correspondence: $1.8.
Successful engagement of the target audience and creation of event recognition through precise targeting and quality creatives.
Features:
Effective use of creatives allowed to engage the audience and ensure good interaction with advertising materials.
Development and launch of an advertising campaign for the first congress of cosmetologists "non-IDEAL CONGRESS".
Task:
Promotion of an offline event among a narrow target audience: cosmetologists and owners of cosmetology clinics.
Increasing the recognition of the event, which is being launched for the first time.
Tools:
Advertising materials: videos and static banners.
Channels: targeted advertising on social media (Facebook, Instagram).
Complexity:
Narrow audience segment.
Limited recognition of the event due to its first launch.
Result:
Cost of starting the correspondence: $1.8.
Successful engagement of the target audience and creation of event recognition through precise targeting and quality creatives.
Features:
Effective use of creatives allowed to engage the audience and ensure good interaction with advertising materials.