Analyzed the niche and competitors, highlighted the unique advantages of the school.
Created a content plan for a month (educational posts, engaging sections, Reels).
Filled the account with content: designed the profile header, prepared visuals and texts.
Set up targeted advertising on Instagram (Meta*), segmented the audience by interests: languages, travel, studying abroad.
Launched test campaigns with different creatives and offers.
Analyzed the results and optimized the budget.
Result
Increase in followers by +950 people in 1 month.
Reduction of lead cost to 120₽ (compared to the market at 180–200₽).
Received 15 applications for a trial lesson in the first week of advertising.
Reach increased by +300% thanks to Reels and interactive content.
Created a content plan for a month (educational posts, engaging sections, Reels).
Filled the account with content: designed the profile header, prepared visuals and texts.
Set up targeted advertising on Instagram (Meta*), segmented the audience by interests: languages, travel, studying abroad.
Launched test campaigns with different creatives and offers.
Analyzed the results and optimized the budget.
Result
Increase in followers by +950 people in 1 month.
Reduction of lead cost to 120₽ (compared to the market at 180–200₽).
Received 15 applications for a trial lesson in the first week of advertising.
Reach increased by +300% thanks to Reels and interactive content.