Promotion of the Internet store of specialties, specialties

They conducted a technical audit of the site and made a TZ for developers, for the correct setting of the filters and the link.
They formed a semantic core, distributed requests on the respective pages.
All categories and subcategories of the store were processed - optimized metaphor, headlines and content.
Created, filled and optimized landing machines for promotion across cities, under such requests as: Specialty in Dnepr, Specialty in Kharkiv, etc.
Over the course of all seven months, the link mass was actively increased.