Promotion of the site. Advertising of children's wheels

It was:
The average cost of the click is 6.64 UAH.
CTR – 1.14 %
Conversions - 3.24
The average cost of the conversion is 75.13 UAH.

It was:
The average cost of the click is 1.36 UAH.
CTR – 1.95 %
Conversions – 9.71
The average cost of the conversion is 50.42 UAH.