Promotion of the site. Courses of English and German

Set up two advertising campaigns:
The goal:
1) Conversions at the lowest possible price.
2) Announcement of the search delivery at min price.

What has been done and what has been achieved:
1) an effective semantic core is formed;
2) testing of ads to increase conversion;
3) elaborate a list of minus words;
4) optimization of the display schedule and the click price.

It was:
The average click rate is 10.34 grn.
CTR – 5.7 %

It was:
The average click rate is 6.7 grn.
CTR – 8.49 %
Call in clicks - 7286