Promotion of the site. Rental of costumes

It was:
The average cost of the click is 10.81 UAH.
CTR – 3.78 %
Conversions - 1
The average cost of the conversion is 1239.64 UAH.

It was:
The average cost of the click is 6.11 UAH.
CTR – 23.78 %
Conversions - 11
The average cost of the conversion is 836,00 UAH.