Promotion of the site. Sales of the office

Results of promotion in 2 months:

It was:
The average cost of the click is 4.68 UAH.
CTR – 1.11 %
Conversions - 110,68
The average cost of the conversion is 15,51 UAH.

It was:
The average cost of the click is 2.73 UAH.
CTR – 1.22 %
Conversions - 545,85
The average cost of the conversion is 15,51 UAH.