Promotion of the store on Prom.ua | +71% inquiries

Case: Promotion of a wallpaper store on Prom.ua
Client: Online wallpaper store on the Prom.ua platform
Task: Increase the number of visits to the website and inquiries from potential buyers

What has been done?
- Optimization of product cards
Unique and structured descriptions have been added for products
Improved product characteristics to match search queries
- Editing product names
Product names have been adapted to popular queries
Important keywords have been added for better visibility in the Prom catalog and search engines.
- Selection of relevant keywords
Analysis of frequency and commercial attractiveness of queries
Adding keywords to product names, descriptions, and meta-tags
- Setting up filters

Popular filters by material, color, style, and brand have been added
Filters helped improve navigation and indexing of pages
- Updating service information

The "Delivery and Payment" page has been set up
Conditions for exchange and return have been added to increase buyer trust
Results after a month of optimization:
+72% increase in traffic (visits to the site from the Prom catalog)
+71% growth in inquiries (calls and purchase requests)

Conclusion: Optimization of product cards, correctly selected keywords, and configured filters significantly improved the visibility of the store on Prom.ua. This resulted in a noticeable increase in visits and inquiries, which directly impacted sales.