Promotion of the website of the logistics company in the US
The task
Create a continuous flow of lead generation using a comprehensive approach to advancing a new company in the U.S. and Canada markets
Activities
We made business analysis, conducted competitive analysis, and developed a comprehensive digital strategy that included contextual advertising in Google AdWords.Competitors are not advertised in context advertising and focus on targeted traffic with their strengths in search promotion (SEO).Thanks to this, we have prepared a media plan with a budget forecast and determined that contextual advertising for these regions in this topic will be relatively cheap.Results
After we decided on the point-to-point actions, where better to direct our efforts, we focused on the target audience - the drivers of trucks (owner - operators).Based on this, we have gathered the semantic core, through Google AdWords KeyWord Planner, SerpStat and the pop-ups, cleaned and left only the relevant key phrases with which we will continue to work.Advertisements were prepared taking into account competitive analysis and the specificity of the region.In the first days we received more than 10 requests, with limited budgets.This was sufficient for the sales department for further work.The advertising campaign continues to work and provides an unbeatable customer flow.The average ROI in Google Ads was 600% in 3 months of work.
Create a continuous flow of lead generation using a comprehensive approach to advancing a new company in the U.S. and Canada markets
Activities
We made business analysis, conducted competitive analysis, and developed a comprehensive digital strategy that included contextual advertising in Google AdWords.Competitors are not advertised in context advertising and focus on targeted traffic with their strengths in search promotion (SEO).Thanks to this, we have prepared a media plan with a budget forecast and determined that contextual advertising for these regions in this topic will be relatively cheap.Results
After we decided on the point-to-point actions, where better to direct our efforts, we focused on the target audience - the drivers of trucks (owner - operators).Based on this, we have gathered the semantic core, through Google AdWords KeyWord Planner, SerpStat and the pop-ups, cleaned and left only the relevant key phrases with which we will continue to work.Advertisements were prepared taking into account competitive analysis and the specificity of the region.In the first days we received more than 10 requests, with limited budgets.This was sufficient for the sales department for further work.The advertising campaign continues to work and provides an unbeatable customer flow.The average ROI in Google Ads was 600% in 3 months of work.
Kyiv 
A little busy