Promotion of Webinar Partnership Marketing - 626 applications

Promotion of Webinar Partnership Marketing - 626 applications

About the company
Ivory Ivitsky School - Online training on Google Ads.What tasks were:
1 .Reduce the price of the cost of the application and at the same time not lose the profitability of the webinar.2ndIncrease profitability by working with the audience.Difficulty arising
1 .When the price of the application is lower than $1, we lost profitability and, accordingly, the profitability of the advertising.2ndPartnership marketing is uncomprehensible for many, which created difficulties at the stage of interaction.The progress that was made:

A number of audiences were assigned:
Persons interested in passive income;
PPC specialists;
The entrepreneurs;
- similar to those who have previously filed the application;
Those who have interacted before.Creatives with various offers were developed.The main hypotheses consisted in understanding what partnership marketing is.The focus was on bringing complicated things simple.For the test, additional one-siders with the title replacement were created to increase the conversion.As a result, the simple banner with a call for passive income, which does not explain about partnership marketing, as well as the audience interested in passive income.To keep the price, the limit rates were used.This could make a more targeted audience.Results
1 .The Transition - 1805
2ndClickability - 1.26%
ThreeThe cost of the transfer is 0.52$
4 .Applications - 626
and 5.The price of the application is $1.49
6 Total costs for the entire working period - $935.18
7 .Period - 2 months

The conclusions
Products to the general audience should be more understandable unless it is a narrow audience that understands the product.