Developed a promotional poster for the opening of the Swiss café NARA’S CAFE, focusing on homemade pastries and a cozy atmosphere. The design is executed in a soft, warm palette with an emphasis on hand illustration of desserts, highlighting the concept of "hausgemachtes Backen" (homemade baking).
Concept and style:
watercolor illustration as the main visual element;
natural shades of beige and caramel to create a sense of warmth and trust;
minimalist composition with a clear hierarchy of text;
combination of modern typography with a classic mood.
Design tasks:
attract attention to the café opening;
convey the atmosphere of homemade baking;
make the information easy to perceive (date, time, address);
create a warm first contact with the brand.
Format: promotional poster / flyer
Purpose: announcement of the café opening
Market: Switzerland
Style: watercolor, minimalism, cozy European
Concept and style:
watercolor illustration as the main visual element;
natural shades of beige and caramel to create a sense of warmth and trust;
minimalist composition with a clear hierarchy of text;
combination of modern typography with a classic mood.
Design tasks:
attract attention to the café opening;
convey the atmosphere of homemade baking;
make the information easy to perceive (date, time, address);
create a warm first contact with the brand.
Format: promotional poster / flyer
Purpose: announcement of the café opening
Market: Switzerland
Style: watercolor, minimalism, cozy European