Project goal: Create an image advertising video for the CADENCE bicycle brand that breaks the stereotype that business style is incompatible with active movement in the city. The main goal is to show that a bicycle is a stylish and effective tool for the modern business person. What has been done: Concept visualization: Using AI tools, a story of transformation of the business image has been created. Plotline: The video demonstrates the transition from a classic office style to the choice of a bicycle, emphasizing that a quality bicycle is an extension of the image of a successful person. Branding: The brand name CADENCE has been organically integrated into the video sequence. Copywriting: An emotional call to action has been developed, directly addressing the viewer and encouraging the choice of an active lifestyle. Dynamic editing: A video has been created that conveys speed, energy, and freedom of movement in the city.