Promotional video for the line of bentonite fillers for Instagram
About the project
Creation of a promotional video lasting up to 89 seconds for the presentation of a line of bentonite fillers (3 SKUs). The main task is to showcase the premium quality of the product, its texture, and the aesthetics of the packaging through dynamic visuals.
Tasks
Visualization of 3 SKUs: Highlight the features of each type of filler within a single video.
Demonstration of properties: Emphasize the fraction of bentonite and the purity of the granules.
Format: Vertical video (9:16), optimized for algorithms and audience perception on Instagram.
Implementation stages
1. Concept and script
A structure was developed that combines "aesthetic macro shots" (ASMR effect of granule scattering) and informative shots with packaging. This allowed for maintaining the viewer's attention throughout all 89 seconds.
2. Product Video
Use of macro shooting to demonstrate the structure of bentonite (absence of dust, uniformity of granules).
Working with light to emphasize the texture of the product and the brightness of the packaging design for each of the 3 items.
Creating dynamics through camera movement (pan/tilt) and interaction with the product in the frame.
3. Post-production and editing
Color correction: Creating a clean, "sterile," and visually pleasing image associated with hygiene and comfort for pets.
Dynamic editing: Synchronization of scene changes with a rhythmic soundtrack.
Graphic design: Adding concise titles with key benefits (e.g., "100% natural," "Instant absorption").
Result
A finished promotional video that addresses three key brand objectives:
Recognition: Clear presentation of the entire SKU line.
Trust: Demonstration of the actual appearance of the product up close.
Aesthetics: Content that stands out in the Instagram feed and aligns with modern trends in Food/Product videography.
Creation of a promotional video lasting up to 89 seconds for the presentation of a line of bentonite fillers (3 SKUs). The main task is to showcase the premium quality of the product, its texture, and the aesthetics of the packaging through dynamic visuals.
Tasks
Visualization of 3 SKUs: Highlight the features of each type of filler within a single video.
Demonstration of properties: Emphasize the fraction of bentonite and the purity of the granules.
Format: Vertical video (9:16), optimized for algorithms and audience perception on Instagram.
Implementation stages
1. Concept and script
A structure was developed that combines "aesthetic macro shots" (ASMR effect of granule scattering) and informative shots with packaging. This allowed for maintaining the viewer's attention throughout all 89 seconds.
2. Product Video
Use of macro shooting to demonstrate the structure of bentonite (absence of dust, uniformity of granules).
Working with light to emphasize the texture of the product and the brightness of the packaging design for each of the 3 items.
Creating dynamics through camera movement (pan/tilt) and interaction with the product in the frame.
3. Post-production and editing
Color correction: Creating a clean, "sterile," and visually pleasing image associated with hygiene and comfort for pets.
Dynamic editing: Synchronization of scene changes with a rhythmic soundtrack.
Graphic design: Adding concise titles with key benefits (e.g., "100% natural," "Instant absorption").
Result
A finished promotional video that addresses three key brand objectives:
Recognition: Clear presentation of the entire SKU line.
Trust: Demonstration of the actual appearance of the product up close.
Aesthetics: Content that stands out in the Instagram feed and aligns with modern trends in Food/Product videography.
Odessa 
Available for hire
Offer work