Case – the promotion of the online loan service “Ultracash”, Ukraine.Works: marketing audit, branding, promotion of the site, promotion in social networks.Results: target traffic increases 6 times in 6 months.Task to promote credit services:
Increase the visibility of the loan offer on the target market
Growth and optimization of conversions on the site
Promotion of credit services in a highly competitive market
Management of reputation,Marketing and review of the market context.The project “ULTRACASH” works on the provision of services on the consumer market (B2C).Competitors: moneyboom.ua, zajmonline.com.ua, credit365.ua, crediton.org.ua.
Key points of implementation:
In order to the target for the promotion of credit services, an online marketing strategy has been developed, involving the following key stages:
The 1st stage.Increased visibility of supply and increased conversions.2 of stage.Conversion optimization and reputation management.In total, 9 communication channels were involved, the work on attracting visitors is carried out by 324 target sources.
Increase the visibility of the loan offer on the target market
Growth and optimization of conversions on the site
Promotion of credit services in a highly competitive market
Management of reputation,Marketing and review of the market context.The project “ULTRACASH” works on the provision of services on the consumer market (B2C).Competitors: moneyboom.ua, zajmonline.com.ua, credit365.ua, crediton.org.ua.
Key points of implementation:
In order to the target for the promotion of credit services, an online marketing strategy has been developed, involving the following key stages:
The 1st stage.Increased visibility of supply and increased conversions.2 of stage.Conversion optimization and reputation management.In total, 9 communication channels were involved, the work on attracting visitors is carried out by 324 target sources.