The main priority in the promotion was the fastest possible growth of traffic in the "Novosti" sections with a minimum budget. It is for this purpose that a system of deposits under NC requests on new buildings has been developed to get out to the TOP as quickly as possible. Under each type of search queries, a separate landing page with unique metadata and unique texts under SEO keys has been formed. Additionally, a basic site indexing has been made and all critical site errors have been corrected.