Promotion of the Agricultural Online Shop
Search Engine Optimization (SEO)
The site has been operated for 10 months.Before that, the promotion of the site was engaged, but there was no special result from it.Traffic wasined at the level of 200-500 organic events per day over a year and a half.Goal: to get to the TOP-10 on HGH requests and increase the number of organic traffic
Region : Ukraine
During the work with the site was done as follows:
complete technical audit of the site;
Analysis of niche and competitors;
Analysis of the usability of the site;
The current structure of the site has been revised and expanded;
- a semantic core collected for all pages of the site (categories, subcategories and product cards);
- a technical task for writing texts on processed pages taking into account the collected semantic core;
- formulated and prescribed meta tags for all pages of the site (title/description/h1);
The anchor sheet is made;
Linkbuilding (selection of trust domain donors and placing articles on them with an active link to the site);
- work with a blog (collection of the semantic core and writing tz for the copywriter for articles on the site);
Monitoring the current position of the site using Topvisor.After the site has corrected all the technical errors, the content and meta tags have begun to be updated – traffic has gradually increased.The decision was made to start work with external optimization.I began to select trace sites to place on them articles of agricultural themes with links to the pages of the site (particularly on those where the positions did not move from the site).This had a positive impact, the site’s positions and traffic respectively began to increase.A few months later, the site occupied the top 1-5 to 65% of the HR requests.In May 2019, the number of organic traffic on the site was 44 289 events.
Region : Ukraine
During the work with the site was done as follows:
complete technical audit of the site;
Analysis of niche and competitors;
Analysis of the usability of the site;
The current structure of the site has been revised and expanded;
- a semantic core collected for all pages of the site (categories, subcategories and product cards);
- a technical task for writing texts on processed pages taking into account the collected semantic core;
- formulated and prescribed meta tags for all pages of the site (title/description/h1);
The anchor sheet is made;
Linkbuilding (selection of trust domain donors and placing articles on them with an active link to the site);
- work with a blog (collection of the semantic core and writing tz for the copywriter for articles on the site);
Monitoring the current position of the site using Topvisor.After the site has corrected all the technical errors, the content and meta tags have begun to be updated – traffic has gradually increased.The decision was made to start work with external optimization.I began to select trace sites to place on them articles of agricultural themes with links to the pages of the site (particularly on those where the positions did not move from the site).This had a positive impact, the site’s positions and traffic respectively began to increase.A few months later, the site occupied the top 1-5 to 65% of the HR requests.In May 2019, the number of organic traffic on the site was 44 289 events.