Case: Instagram for a flower shop
Developed a comprehensive SMM strategy for a local flower shop: visual style, sections, content plan. Managed the account for 2 months: posts, stories, Reels, audience engagement.
Launched sections “Flower of the Week,” “Florist Tips,” “Behind the Scenes” + conducted a GiveAway with a partner.
Result:
+1,800 organic followers
ER growth from 1.2% to 4.6%
24 direct orders from Instagram
30 saves on Reels with bouquets
The content revitalized the account: transformed from a “showcase” into an emotional brand that attracts customers.
Launched sections “Flower of the Week,” “Florist Tips,” “Behind the Scenes” + conducted a GiveAway with a partner.
Result:
+1,800 organic followers
ER growth from 1.2% to 4.6%
24 direct orders from Instagram
30 saves on Reels with bouquets
The content revitalized the account: transformed from a “showcase” into an emotional brand that attracts customers.
Odessa 
Available for hire