Goal:
Establish the operation of Meta Ads and achieve stable sales in this area.
What was done:
- Fixed errors in CAPI and Pixel that were not transmitting the full volume of data to the advertising cabinet.
- Launched a strategy targeting two audiences: cold and warm.
From the cold audience, we received CPP ~11$, from the warm CPP ~6$.
Establish the operation of Meta Ads and achieve stable sales in this area.
What was done:
- Fixed errors in CAPI and Pixel that were not transmitting the full volume of data to the advertising cabinet.
- Launched a strategy targeting two audiences: cold and warm.
From the cold audience, we received CPP ~11$, from the warm CPP ~6$.