Psychologist, online product

Task: attract applications and sales for an online product in the psychology field with an average check of $145.

What has been done:
- the audience has been segmented by their readiness to purchase the product
- separately worked on cold audience, people searching for solutions, and warmed-up users
- advertising messages focused on audience problems, results of the program, and the expertise of the authors
- tested various advertising offers, creatives, and communication approaches
- analyzed the quality of applications and conversion to payment
- disabled weak advertising links
- scaled offers with the best conversion to sales

Results:
- advertising budget: $742
- number of applications: 318
- number of sales: 61
- cost per application: $2.33
- cost per sale: $12.16
- average check: $145
- turnover: $8,845
- ROI: 692%

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