PSP Express - Company Brand Identity Design
PSP Express is the leading international service for express delivery of cargo and correspondence.They turned to create an unforgettable and original logo and branding that reflects their vision and values.They need a minimalist design that would demonstrate the stability and flexibility of their services.The final result was a fascinating logo with the image of the Pegasus, using clear lines that repeat the shape of the pyramid and are penetrated by the technological sensation.This logo perfectly reflects the vision and value of the company.The company's palette consists of three main shades of red, black and white.These colors were chosen to transmit the courageous and effective style of the company.The color scheme is consistently used in all the elements of the company’s visual identity, including documents, banners, corporate clothes, social media publications, interior/external and website design.#BrandDesign #brandidentity #branding #delivery #logisticbrand #Logistics #logologistic #logopegas #visualidentity #logopyramid #logo #logodesign #logobook #brandbook #brand