Puffy Pizza - package, logo, menu design

Within this project, I completed the full cycle of brand design development.
In the first stage, a market and competitive environment analysis was conducted, as well as an examination of the positioning of similar brands in the niche. Based on this, key visual and semantic weaknesses of competitors were identified, and a direction was found in which the brand could stand out.
Next, a brand concept was formed with a unique character and visual mood that distinguishes it from competitors and resonates with the target audience. The concept became the foundation for all identity and subsequent design decisions.

After the concept was approved, I:
developed a logo adapted for various formats and media;
created a menu design;
designed packaging that enhances brand recognition and serves as a marketing tool;
ensured visual consistency among all elements.

As a result, the brand received a cohesive visual system that:
clearly distinguishes itself from competitors;
highlights the character and values of the brand;
is ready for use in both print and digital environments.