Quest room in Nice (France)

CASE: Escape Game in Nice (France)
Period: 30 days | Meta Ads

Client — Blackout Room, a network of escape rooms. Task: increase online sales of bookings and gift certificates.

Completed:
— 3 video campaigns: Harry Potter, Steampunk, Gift Card
— Detailed targeting by interests and fan communities
— A/B testing of creatives

Results after 30 days:
ROI — 278%
Profit — €31,450
291 purchases | CPA €28.61
Reach 422,997 accounts
Budget €8,325

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