This project was a travel website for Carpathian tours I designed years ago. Back then, it was all about decorative fonts, textures, and "soulfulness." Today, looking at it through the lens of modern UX/UI standards, I saw issues: poor readability, high cognitive load, and weak hierarchy.
I revisited this project to apply current Nielsen heuristics and modern UI principles. My aim was to transform a "2010 online museum" into a high-converting business tool without losing the adventurous vibe.
I revisited this project to apply current Nielsen heuristics and modern UI principles. My aim was to transform a "2010 online museum" into a high-converting business tool without losing the adventurous vibe.