Development, design, printing of polygraphy iprint.ru
Site: iprint.ru - development, design, printing polygraphy
Languages: Russian
Region : Moscow
The main task is to modernize and promote the services of design and printing of polygraphy.Method of solution: The project came immediately with a bad ad setting.We tested some strategies, cleaned the sites in the RSI, cleaned the traffic from waste requests in search.Conclusion: Now the campaigns are composed by key grouping technology and 3x ads to a small group of keywords (associated in meaning).This technology has given the opportunity to reduce the budget for advertising setting, but at the same time to handle a large amount of semantics and create high-quality advertising.Now the advertising shows good results, in the future you can test another composition of the advertising (in particular, to separate "visit cards urgently" from the main visit cards campaign), as well as the creation of advertising by SKAG technology (single keyword add group, which means 1 advertising = 1 key).You can also connect the Yagla service to hypersegment ads.This tool should increase the percentage of conversions.
Languages: Russian
Region : Moscow
The main task is to modernize and promote the services of design and printing of polygraphy.Method of solution: The project came immediately with a bad ad setting.We tested some strategies, cleaned the sites in the RSI, cleaned the traffic from waste requests in search.Conclusion: Now the campaigns are composed by key grouping technology and 3x ads to a small group of keywords (associated in meaning).This technology has given the opportunity to reduce the budget for advertising setting, but at the same time to handle a large amount of semantics and create high-quality advertising.Now the advertising shows good results, in the future you can test another composition of the advertising (in particular, to separate "visit cards urgently" from the main visit cards campaign), as well as the creation of advertising by SKAG technology (single keyword add group, which means 1 advertising = 1 key).You can also connect the Yagla service to hypersegment ads.This tool should increase the percentage of conversions.