Marketing Strategy for Online Schools
We were contacted by an existing English language school, which wanted to open an online direction.The main task was to develop a marketing plan based on the ideological platform that has already been created by the customer.During the work process we:
- analyze all target audiences and segment them;
prescribe the messages that the brand must broadcast to each target audience;
- describe in detail the mechanics of the work of each advertising tool that will be activated;
Budgeting the release of the brand to the market;
We have developed a step-by-step marketing plan for the next 12 months.As a result, the customer received a shaped brand image, a understanding of the stages of work for the next period and continued to work with us on the implementation of the plan.For the next 12 months, we will:
The main tool of the online school: the website.
- launched the work of pages on social networks and gathered there a loyal audience of the potential customers of the school, which allowed more effectively to start the work;
- prepared marketing tools and instructions on them to be transmitted to the staff of the school, as a result they were able to independently curate many marketing issues after the school was launched, without extra costs for the invited team of marketers.
- analyze all target audiences and segment them;
prescribe the messages that the brand must broadcast to each target audience;
- describe in detail the mechanics of the work of each advertising tool that will be activated;
Budgeting the release of the brand to the market;
We have developed a step-by-step marketing plan for the next 12 months.As a result, the customer received a shaped brand image, a understanding of the stages of work for the next period and continued to work with us on the implementation of the plan.For the next 12 months, we will:
The main tool of the online school: the website.
- launched the work of pages on social networks and gathered there a loyal audience of the potential customers of the school, which allowed more effectively to start the work;
- prepared marketing tools and instructions on them to be transmitted to the staff of the school, as a result they were able to independently curate many marketing issues after the school was launched, without extra costs for the invited team of marketers.