Rebranding for a child toy store

One of the customers we have been working with for many years has come to the understanding that his logo and firm style need updating. I wanted something fresh, modern, but not absolute childish, and with the preservation of old ideas.

Three ideas were developed, resulting in which one was chosen the best. The final result was obtained in the form of a complete update not only the logo, but also the firm style, the design of all stores, the branded products was updated, a guide to the use of the firm style (guideline) was developed.

More of our design works (including the development of logos and firm styles) you can see here https://inmark.com.ua/ru/portfolio/design