Redesign of advertising creative

Problem stated by the client: the creative looks outdated.

Image issues:
- The image is not relevant, the woman unnaturally shows pleasure, smoke is added in Photoshop.
- The product is too small.
- It does not demonstrate the buyer's pain points and solutions (this is a portable air conditioner-fan with a humidifier, the main unique selling proposition is that it won't overheat the child while sleeping).
- Outdated graphic elements in the style of a classified ads newspaper, chaotically arranged without emphasis.

Solutions:
- We generated another photo where the product is realistically placed in the frame and occupies a significant part of the shot, the background is a child's room, a child is sleeping in the frame, vibrant attractive colors, calm mood.
- We balanced the composition, matched the colors to the photo colors, highlighted the price in a bright color.
#Advertising #Creatives #Figma #Graphic_Designer