Redesign and optimization of the Shopify store (Priced-Display)

Task description:
Comprehensive update of the visual and functional components of the online store to improve conversion and user experience (UX).

Completed works:

Content structure optimization (Layout):

Abandonment of "full-width" design in favor of a fixed-width container (boxed layout). This allowed focusing the user's attention on the products and the readability of the description, improving the overall aesthetics of the site.

Visual modernization (UI/UX):

Correction of the color palette according to the company's branding, which increased recognition and made the interface more modern and professional.

Multimedia integration:

Implementation of blocks with video content to showcase the product in real conditions (on a car), significantly increasing customer trust and the visibility of the offer.

Social proof:

Addition of a section with customer reviews, which contributes to the purchasing decision and emphasizes the reliability of the brand.