Redesign and UX optimization of the corporate website FLR Group (B2B, n

Developed the structure and UX design of the website for the B2B company FLR Group, specializing in flooring. The project included UX research, creating user-friendly navigation, and optimizing the website for SEO, which led to an increase in organic traffic and conversion growth.
What was done:
UX research and analysis of user behavior (key frustration points, customer journeys).
Development of a logical information architecture (user-friendly structure, optimized categories).
SEO optimization (website structure, meta tags, content optimization).
Optimization of landing pages and CTAs (increased conversion of application forms).
Mobile device adaptation (mobile-first).

Project results:
+35% increase in organic traffic within 3 months after the redesign.
28% increase in application conversion due to improved UX.
22% reduction in bounce rate due to navigation optimization and loading speed improvements.