Redesign of packaging for the Italian brand Qualita

Qualita — a well-known Italian brand with a wide range of kitchen and household products: from gloves and foil to bags, parchment, and accessories for cleaning and food storage.
Task: to create a modern, bright, and recognizable packaging design that immediately attracts the buyer's attention and clearly conveys the product's advantages.
What has been done:
• a cohesive identity has been developed for the entire line: now all products "speak" with one visual voice;
• the color palette and graphic elements have been updated to emphasize the Italian origin of the brand;
• appetizing food compositions (Photoshop) and infographics have been added, which instantly explain the product's purpose;
• a convenient visual navigation system has been created — each category is easily recognizable by color and style.
Result: Qualita packaging now not only sits on the shelf — it sells. Bright, stylish, recognizable, it helps the brand stand out among competitors and increases the buyer's desire to choose this product.

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#упаковка #дизайнупаковки #графічнийдизайн #дизайн #дизайнерупаковки #фуддизайн #дизайндлябренду #брендинг #товаридлядому