Redesign of the online photography store on Horoshop.
Online Stores & E-commerce
As part of the redesign and further development of the online store for instant print cameras, photo films, and accessories, the following tasks were completed:
1. Research of the niche, competitors, and reference sites, analysis of the existing store and user scenarios.
2. Development of layouts in Figma for desktop and mobile versions of the site.
3. Adaptation of the design to the brand book: corporate colors, fonts, graphic elements, and overall communication style.
4. Complete redesign of the homepage: updating the first screen, preparing text about the store, developing banners, blocks of advantages, product carousels, and reviews.
5. Integration and styling of the Instagram widget.
6. Updating the catalog structure: organizing categories and subcategories, changing their display, and setting up filters.
7. Adapting the catalog for different types of cameras, cartridges, photo films, printers, and accessories.
8. Redesign of the product page: changing the structure and order of blocks, displaying characteristics, updating payment, delivery, and warranty blocks.
9. Development of a standard product card for the camera and creating a scalable structure of characteristics for different product groups.
10. Organizing product modifications: merging and splitting products by colors, correcting category bindings, standardizing model names, formats, and compatibility.
11. Updating the order checkout page: renaming delivery methods, changing payment order, adding explanations, and correcting the logic of free shipping.
12. General functional settings: Google Business, contact email, messengers, social networks, logo in the footer, privacy policy, and public offer agreement.
13. Writing detailed SEO-oriented descriptions for cameras, photo films, cartridges, printers, and accessories.
14. Developing a unified template for product descriptions with technical specifications, advantages, usage scenarios, photos, and videos.
15. Setting up internal linking between products, compatible cameras, film formats, categories, and filters, as well as preparing Ukrainian and Russian versions of the content.
16. Checking responsiveness, testing main user scenarios, and making technical and visual adjustments during the site's development.
The result is a completely updated online store with a recognizable corporate style, a clear catalog structure, an improved mobile version, and a scalable system for product card design. The store not only received a new design but was also prepared for systematic expansion of the assortment and further SEO promotion.
#Goodshop #Horoshop #websiteredesign #onlinestore #webdesign #UXUI #Figma #ecommerce #SEO #content #productcard #productcatalog #Polaroid #Instax #responsivedesign
1. Research of the niche, competitors, and reference sites, analysis of the existing store and user scenarios.
2. Development of layouts in Figma for desktop and mobile versions of the site.
3. Adaptation of the design to the brand book: corporate colors, fonts, graphic elements, and overall communication style.
4. Complete redesign of the homepage: updating the first screen, preparing text about the store, developing banners, blocks of advantages, product carousels, and reviews.
5. Integration and styling of the Instagram widget.
6. Updating the catalog structure: organizing categories and subcategories, changing their display, and setting up filters.
7. Adapting the catalog for different types of cameras, cartridges, photo films, printers, and accessories.
8. Redesign of the product page: changing the structure and order of blocks, displaying characteristics, updating payment, delivery, and warranty blocks.
9. Development of a standard product card for the camera and creating a scalable structure of characteristics for different product groups.
10. Organizing product modifications: merging and splitting products by colors, correcting category bindings, standardizing model names, formats, and compatibility.
11. Updating the order checkout page: renaming delivery methods, changing payment order, adding explanations, and correcting the logic of free shipping.
12. General functional settings: Google Business, contact email, messengers, social networks, logo in the footer, privacy policy, and public offer agreement.
13. Writing detailed SEO-oriented descriptions for cameras, photo films, cartridges, printers, and accessories.
14. Developing a unified template for product descriptions with technical specifications, advantages, usage scenarios, photos, and videos.
15. Setting up internal linking between products, compatible cameras, film formats, categories, and filters, as well as preparing Ukrainian and Russian versions of the content.
16. Checking responsiveness, testing main user scenarios, and making technical and visual adjustments during the site's development.
The result is a completely updated online store with a recognizable corporate style, a clear catalog structure, an improved mobile version, and a scalable system for product card design. The store not only received a new design but was also prepared for systematic expansion of the assortment and further SEO promotion.
#Goodshop #Horoshop #websiteredesign #onlinestore #webdesign #UXUI #Figma #ecommerce #SEO #content #productcard #productcatalog #Polaroid #Instax #responsivedesign