Redesign of the logo for the online school "Growth". (Pet project)

Project goal:
— Update the visual identity of the online school
— Emphasize the idea of development, learning, and personal growth

Concept:
— Tree as a symbol of knowledge and growth
— Combination of images of the brain, a person, and nature
— Association with collective development and stability

Solution:
— Main and additional logos
— Grid structure and safe margins
— Typography: Rubik
— Green color palette for a sense of balance and trust

Result:
— Modern, clean identity for the online platform
— Adaptability for the website, social media, and educational materials

Tools: Affinity