Redesign of the online store for tourist equipment on Horoshop
Online Stores & E-commerce
As part of the redesign of the Base Camp online store for tourist equipment, the following was completed:
1. Research of the niche, competitors, target audience, and reference websites.
2. Analysis of the existing store, catalog structure, and main user scenarios.
3. Formation of a new visual direction considering the themes of active recreation, tourism, and camping.
4. Update of the color system, typography, buttons, graphic accents, and other interface elements.
5. Complete redesign of the homepage and organization of its structure.
6. Design of the first screen, advertising banners, product selections, popular categories, and brand blocks.
7. Update of navigation and visual design of the multi-level product catalog.
8. Redesign of category pages with improved display of products, subcategories, filters, and sorting.
9. Update of product card designs in the catalog: photos, names, prices, availability statuses, tags, and buttons.
10. Redesign of the product page with organization of main information, specifications, descriptions, payment options, and delivery.
11. Design of promotional offers, bestsellers, new arrivals, and other commercial blocks of the store.
12. Update of the site header, main menu, search, footer, and auxiliary navigation elements.
13. Adaptation of the design for mobile devices and improvement of the viewing experience of a large catalog from a smartphone.
14. Styling of informational and service pages according to the updated store design.
15. Verification of the display of main pages, testing of user scenarios, and making final visual adjustments.
The result is an updated online store with a more modern visual style, a structured homepage, and a convenient presentation of a wide range of products for tourism, camping, and active recreation.
Website: basecamp.in.ua
#onlinestore #websiteredesign #webdesign #UXUI #ecommerce #touristequipment #productcatalog #productcard #responsive design #banners
1. Research of the niche, competitors, target audience, and reference websites.
2. Analysis of the existing store, catalog structure, and main user scenarios.
3. Formation of a new visual direction considering the themes of active recreation, tourism, and camping.
4. Update of the color system, typography, buttons, graphic accents, and other interface elements.
5. Complete redesign of the homepage and organization of its structure.
6. Design of the first screen, advertising banners, product selections, popular categories, and brand blocks.
7. Update of navigation and visual design of the multi-level product catalog.
8. Redesign of category pages with improved display of products, subcategories, filters, and sorting.
9. Update of product card designs in the catalog: photos, names, prices, availability statuses, tags, and buttons.
10. Redesign of the product page with organization of main information, specifications, descriptions, payment options, and delivery.
11. Design of promotional offers, bestsellers, new arrivals, and other commercial blocks of the store.
12. Update of the site header, main menu, search, footer, and auxiliary navigation elements.
13. Adaptation of the design for mobile devices and improvement of the viewing experience of a large catalog from a smartphone.
14. Styling of informational and service pages according to the updated store design.
15. Verification of the display of main pages, testing of user scenarios, and making final visual adjustments.
The result is an updated online store with a more modern visual style, a structured homepage, and a convenient presentation of a wide range of products for tourism, camping, and active recreation.
Website: basecamp.in.ua
#onlinestore #websiteredesign #webdesign #UXUI #ecommerce #touristequipment #productcatalog #productcard #responsive design #banners