Redesign of the website for a logistics company

The project involved a complete redesign of the website with a focus on improving user experience and updating the visual style. Initially, a deep analysis of competitors was conducted, which allowed us to identify their weaknesses and gather best practices in the industry. Based on this, I created a prototype that optimized the structure and logic of the pages, making navigation more intuitive.

Problems with the old design:

· Outdated appearance: the site looked old-fashioned due to outdated design and large text blocks that lacked a clear structure.
· Information overload: the absence of visual hierarchy complicated the perception of important information.
· Complicated navigation: access to key sections, such as services and contacts, required unnecessary clicks, which worsened the user experience.

Solutions in the new design:

· Modern minimalist style: the new design makes the site attractive and facilitates the perception of information thanks to a clean and thoughtful interface.
· Optimized structure: important information is now clearly placed and easily accessible, with emphasis on the company's advantages.
· Responsiveness: the new site is fully optimized for different devices, enhancing usability from mobile phones and tablets.

The final version of the site was implemented on the Next.js platform, ensuring high loading speed and effective SEO optimization.