Completed a full cycle of work on the redesign and migration of a dental clinic to a new technical platform. The main challenge was to maintain organic traffic while radically changing the site structure and implementing premium positioning ("Dental Atelier").
Completed works:
UI/UX design: Development of the interface based on a prototype in Miro, focusing on premium minimalism and convenient navigation.
Adaptive layout: Fully responsive design optimized for mobile devices (Google PageSpeed Mobile — 85+).
Technical development: Integration on CMS WordPress using clean code (minimization of plugins) and compatibility with future updates.
SEO-safe launch: Implementation of a migration strategy that includes setting up 301 redirects, transferring all meta tags, configuring Schema.org, and checking indexing. Result: preservation of organic traffic (acceptable drop).
Completed works:
UI/UX design: Development of the interface based on a prototype in Miro, focusing on premium minimalism and convenient navigation.
Adaptive layout: Fully responsive design optimized for mobile devices (Google PageSpeed Mobile — 85+).
Technical development: Integration on CMS WordPress using clean code (minimization of plugins) and compatibility with future updates.
SEO-safe launch: Implementation of a migration strategy that includes setting up 301 redirects, transferring all meta tags, configuring Schema.org, and checking indexing. Result: preservation of organic traffic (acceptable drop).