Reduction of the cost of the leather in 4 times for the niche "Furniture on Order"

The essence of activity:
Starting advertising campaigns on Facebook and Instagram to attract new customers.

What was performed:
Since the product is complex and expensive, designed for medium and high segments due to the high quality of the products, the decision was made to test the goal of "Generation of Lead" and traffic to maintain the audience, possibly with the subsequent purchase of the product.

The following UTPs were selected:

Up to 20% discount on artificial stone
When purchasing a kitchen for the amount of 150,000 rubles, a built-in drawing in a gift
20% discount on stretching roofs when ordering furniture
When ordering the kitchen, a free communication card is provided for the kitchen repair
guaranteed service
Free services: delivery, installation, measurement and design
The purpose of the advertising campaign was to get contacts with potential customers and sell the product through individual consultation and demonstration of the system on real ready-made designs.