Reduction of the price of the click 2 times in 3 months

Reduce the price of the click 2 times in the period of 3 months
The path of detailed segmentation of the keywords of the car theme, writing relevant announcements to the relevant keywords.
Work on account hygiene, and fixing bets so that you don’t lose the first positions.
Connecting rules and scripts.
Improved quality tracking of conversions
Final result: Increasing traffic to the site without increasing the budget, and reducing the conversion price by ~35%
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