Reels in the feed and for launching in targeting

Case: Promotion of an acting school
Task:
Attract new applications for training through #video content and test #targeting with a minimal budget.

Solution:
- 4 videos filmed:
- 3 videos — native #advertising in the feed (expert-entertainment format with life situations)
- 1 video — adapted for targeted advertising for the online course "Manifestation"

Promotion:
- Facebook / Instagram Ads
- Minimal budget
- Campaign duration — 5 days

Results:
≈ 5,000 reach
10+ new leads

Stable cost per application for the test launch;
Confirmed demand for the school format through video.