Reels with AI from a 90-minute podcast

Imagine: 90 minutes of conversation, three cameras, dozens of topics.
From this, we need to create less than a minute of content for social media — not just a cut, but a cohesive thought with rhythm and emotional impact.

We worked on this project for the company Otlichnosti — a branding, communications, and consulting agency.
The task was clear: to create a clip that grabs attention from the first seconds and leads to watching the full podcast.

The most challenging part was finding that exact moment.
AI helped scan the material, but the final choice and creative presentation required human intuition and taste.

Then we added:
• Animated keywords to enhance semantic accents,
• Visual metaphors that turn complex ideas into images,
• Sound design to convey the energy and dynamics of the conversation.

The result exceeded expectations:
Reels not only increased podcast views but also brought in new clients who said:

"We want the same."