Advertising in AdWords Service Center

The advertiser turned himself.For a long time, they were strongly sitting in traffic, on requests and calls.The need for directions and improvement of the RK.After auditing the advertising campaigns, they discovered a whole pool of problems.Cleaning the keys and segmenting them.
have made the modifiers;
Selection of minus words;
- prescribed "selling and living" texts;
- made the expansions of RO - (http://joxi.ru/E2pBdgzSB0Zvgr);
- Adjusted the subtle settings of search campaigns;
- set goals for tracking the effectiveness of RK and the conversion of the site;
- have worked out and set up a remarketing advertising campaign - a feature that allows you to contact users who have previously entered your site.Advertisements may appear when they visit other websites in the context-media network of Google.and
Started a advertising campaign in the Yandex Direct system.As a result, on a day up to 15 calls (leads) and within the framework of the GEO that we turn - this is a great indicator!Today, we continue to work fruitfully on partnership conditions.