Advertising for a company selling engines, automatic transmissions, and manual transmissions for cars

Problem:
High cost per lead (from $5), unstable flow of inquiries, advertising was not profitable.

Task:
Reduce the cost per lead to $2 and ensure a minimum of 10 applications per day.

Solution:
Developed a quiz and a chatbot in Messenger for selecting aggregates: the client entered the car model, VIN code, budget, and their contact information.

Result:
291 leads through the bot — $0.19/lead
482 leads through the quiz — $1.28/lead