Advertising for OBR Beton

Advertising for OBR Concrete

The client came with the request:

1. Attract new customers for concrete orders
2. Test demand among UA and RU audiences
3. Get the maximum clicks with a limited budget

What was done:

– Launched 2 search campaigns: separately for UA and RU queries

– Selected keywords with commercial intent (“buy concrete”, “concrete with delivery”, etc.)

– Ads adapted for language groups and real queries of the target audience

– Set up the “Maximum number of clicks” strategy for maximum visibility

– Manually developed the ad structure and negative keywords to avoid non-targeted traffic

– Identified the better performance of the RU segment — made appropriate changes

Result:

In total, received 319 clicks (196 from RU, 123 from UA)
CTR of RU campaign — 9.34%, which is very good for the construction industry

CTR of UA campaign — 2.55% — there is potential for further optimization

Average cost per click: RU — 6.46 UAH, UA — 3.28 UAH

Total expenses — 1,669.52 UAH, most of which went to the most effective campaign