Advertising for OBR Concrete
The client came with the request:
1. Attract new customers for concrete orders
2. Test demand among UA and RU audiences
3. Get the maximum clicks with a limited budget
What was done:
– Launched 2 search campaigns: separately for UA and RU queries
– Selected keywords with commercial intent (“buy concrete”, “concrete with delivery”, etc.)
– Ads adapted for language groups and real queries of the target audience
– Set up the “Maximum number of clicks” strategy for maximum visibility
– Manually developed the ad structure and negative keywords to avoid non-targeted traffic
– Identified the better performance of the RU segment — made appropriate changes
Result:
In total, received 319 clicks (196 from RU, 123 from UA)
CTR of RU campaign — 9.34%, which is very good for the construction industry
CTR of UA campaign — 2.55% — there is potential for further optimization
Average cost per click: RU — 6.46 UAH, UA — 3.28 UAH
Total expenses — 1,669.52 UAH, most of which went to the most effective campaign
The client came with the request:
1. Attract new customers for concrete orders
2. Test demand among UA and RU audiences
3. Get the maximum clicks with a limited budget
What was done:
– Launched 2 search campaigns: separately for UA and RU queries
– Selected keywords with commercial intent (“buy concrete”, “concrete with delivery”, etc.)
– Ads adapted for language groups and real queries of the target audience
– Set up the “Maximum number of clicks” strategy for maximum visibility
– Manually developed the ad structure and negative keywords to avoid non-targeted traffic
– Identified the better performance of the RU segment — made appropriate changes
Result:
In total, received 319 clicks (196 from RU, 123 from UA)
CTR of RU campaign — 9.34%, which is very good for the construction industry
CTR of UA campaign — 2.55% — there is potential for further optimization
Average cost per click: RU — 6.46 UAH, UA — 3.28 UAH
Total expenses — 1,669.52 UAH, most of which went to the most effective campaign