Advertising for women's footwear

Task: achieve stable sales from advertising and increase ROI through quick tests and retargeting.

Platform: Meta Ads (Instagram/Facebook)
Format: traffic/conversions + retargeting (warm audience)
Tracking: Meta Pixel/events (views, add to cart, purchase)

What was done:
- Quickly tested different creatives: image, trend, seasonal pairs, "buy now"
- Kept only those connections that provided the highest percentage of purchases on the site
- Worked separately on the "warm" audience: views of specific models, categories, add to cart
- For retargeting, created ads with a more direct call to action and clear arguments: price, assortment, popular sizes
- Filtered traffic and pushed sales through retargeting to stabilize results

Result:
Advertising budget: $592
Leads: 704 (CPL $0.84)
Sales: 176 (CPA $3.36)
Average check: $55
Turnover: $9,680
ROI: 654%

Brief conclusion:
The key was the speed of tests and the proper packaging of the offer. Through a combination of effective creatives, traffic filtering, and strong retargeting, we achieved a stable flow of purchases and high ROI.

Hashtags:
#MetaAds #InstagramAds #FacebookAds #ecommerce #online_store #shoes #womens_shoes #targeted_advertising #performance_marketing #retargeting #conversions #sales #ROI #CPL #CPA