E-commerce Advertising. Facebook ADS. ROAS over 3x

Task:
Attracting and retaining new users to the online store.
Solution:
I developed an advertising strategy.
Audited past ad campaigns, set up pixel and events on pages.
Created advertising creatives and texts.
Conducted tests and tested hypotheses. Then scaled ad campaigns and performed optimization.
Result:
Increased traffic, average check and reached ROAS over 3x.