Google Ads has launched advertising on the main tourist destinations: Egypt, Turkey, the UAE. Advertising led to the site with a subcutaneous tour. Conversion is an application for the value of the tour with the indication of the region of the holiday or the hotel, to the traveler, food, category of the hotel (star) and category of the number. At the period of advertising, all the directions worked well on the number of conferences, prices and conversion coefficients. But the best result was in the direction of Egypt. In the earliest groups of announcement for the first two weeks I received the following results: 40 conversions at an average price up to 60 UAH per conversion.