Code 95 - the obligatory certificate, necessary for robots driving at the transport company in the EU under management of more than 3.5 tons, gives permission for carrying out cargo and passenger transports. The client had a website and recently created a business profile on Facebook. It was adopted a decision to launch an advertisement from Facebook to a site with the goal - conversion, also tried the goal - the generation of leaders, which brought the greatest result. The advertising was launched on a small budget, but when the advertising brought good results the customer decided to increase the advertising budget more than 3 times. For the period of the most active advertising was spent around $3750 and received 652 conversions. It is also worth noting that the customer only started his business and advertising which I set up was the first and only source of receipt of customers, and brought an immediate result that exceeded the expectations of the customer.