Contextual advertising for office space rental

Goal:
Improve the effectiveness of the existing contextual advertising campaign to increase the number of inquiries from potential clients.

Tasks:
Improve analytics settings.
Optimize existing advertising announcements.
Expand semantics to attract more targeted queries.

Results:
Thanks to the improvement of analytics, we obtained more detailed and accurate information about the effectiveness of advertising campaigns.
Optimized announcements became more attractive to potential clients, increasing the number of clicks and inquiries.
Expanded semantics allowed to attract more targeted queries, contributing to an increase in the number of inquiries from potential office renters.
The number of inquiries increased by 40%.
Conversion cost decreased by 7%.