Advertising for the Mobidruk project

Mobidruk - self-service copy center franchise

Challenges:
- New product in the market - lack of brand recognition
- High competition in the printing services niche
- Need to build an initial customer base
- Limited marketing budget

Actions Taken:
- Developed targeted advertising launch strategies and attracted potential franchisees.
- Created funnels on the website, a quiz questionnaire, and promoted through TikTok ads.
- Constant monitoring of applications using UTM tags, each deal and lead quality is tracked in the CRM system.
- Receiving 20 leads daily at a low cost per lead.
- Meta Ads + Google Ads - created a full-fledged advertising ecosystem with testing of various offers and creatives.
- Google Analytics 4 - set up analytics to track channel effectiveness and conversions.
- Personal, expert recommendations for developing SMM strategy and creative strategy.
- Active use of AI and automation of reporting and analytics.

Result:
Scaling the franchise across Ukraine, opening new partner locations, and strengthening brand recognition.