Advertising in social networks for the brand of building materials

This advertising campaign was designed for a customer who is in full marketing accompaniment - the Italian brand of materials for construction and repair.Among the target audiences of the company are not only final potential customers, but also designers, builders, for whom a special partnership program has been created.These target audiences are priority, as cooperation with them can be very long (unlike a private customer who will not need the company's goods after the repair is completed for a few years), but to attract them previously used quite expensive advertising tools (master classes, exhibitions) and the flow of potential partners was very uneven.To fix this situation we decided with the help of advertising on social networks that was not previously used in the company.For this, lookalike audiences were gathered on the basis of existing partners, as well as interest audiences, advertisements were developed for each audience, advertisements were adapted for each of the 5 cities in which the client studio is presented.As a result, the customer has a regular flow of potential partners with a cost significantly lower than previously spent on the search for one partner.Parallelly, advertising is set to search for dealers in other cities.It is remarkable that when determining the desired target value and the number of potential dealer, the customer wanted at least 1 potential dealer per month with a value of about 500 UAH per lead.As a result, the customer now receives regularly from 5 applications for potential dealers per month with a cost of up to $4 per application.Sometimes advertising for potential dealers has to be disabled as requests fail to be processed.Two new offices are currently opened.